2025: Social Media

October 2, 2025

More Than a Trend: Connection at Camp Journey NW

VIEW THE POSTS HERE:

Video 1: https://www.instagram.com/reel/DL-rDnuy5dZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Video 2: https://www.facebook.com/share/r/14LAEK6qtFS/

Video 3: https://www.instagram.com/reel/DL8dm7TShJt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

In 2025, Camp Journey NW launched a social media series that embraced popular trends to connect more deeply with campers, families, volunteers, and the broader community. From

October 1, 2025

The Heart Behind Camp: Volunteer Engagement Campaign

The Heart Behind Camp: Volunteer Engagement Campaign was created to celebrate and activate our volunteer community through intentional storytelling and recognition. Instead of general appreciation posts, we highlighted real volunteers — their history with camp, their impact, and their connection

September 30, 2025

Superheroes of Sunrise: A Superman Social Media Takeover

Timed with the global release of Superman, Sunrise Association designed a multi-platform social media campaign (Instagram, Facebook, YouTube, and email) that positioned our campers as superheroes. Each day during the week of July 7th, our national network of camps

September 30, 2025

40 Years of SAM

View the Posts here: 

Post 1:https://www.instagram.com/p/DOGsGoqE66q/

Post 2:https://www.instagram.com/p/DOYtrZDD6i-/?img_index=1

Post 3:https://www.instagram.com/p/DOLsDfzjlso/


“40 Years of Smile-A-Mile” is more than just a catchy phrase—it’s a testament to the memories made and the relationships formed through our programming over the past

September 23, 2025

Giving Tuesday Bingo

Giving Tuesday Bingo is our peer-to-peer fundraising campaign, hosted exclusively on Instagram! We recruit camp staff, volunteers, former campers, and current donors to fundraise for us on Instagram. On Giving Tuesday, they post Instagram stories with a pre-designed cover page